Liquid Identity & Branding
This liquid identity was designed for Park Project, a non-profit organization dedicated to promoting the next generation of National Park stewards.
This identity incorporates distinct, yet unified, logo systems for five different National Park Projects. Each logo system is made up of the Park Project name, National Park location and unique symbol. Symbols may be used in isolation, in repeat patterns or in conjunction with the text of the logo. The flexibility of the logo parts allows them to be utilized across print and digital media. This book of guidelines showcases practical applications of the logo, from a corporate stationary system to merchandise.